L'Oreal Professionnel Paris Dia Color 4.20 - Extra Burgundy Brown Hair Color, 60ml

Dia color is an ammonia-free alkaline demi-permanent gloss color. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients, Dia color reverses dullness for 6 weeks of gloss color and provides up to 70% grey coverage. It provides 3x more shine and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing.
Dia color restores hair color and shine with dullness Gap Filler Technology that replicates color and position in the fiber to perfectly fill gaps from melanine lost. The end of dull hair is here.

Results
• Lifts up to 1 level with alkaline technology, ammonia-free
• Adds reflect and dimension for all hair types and textures
• Enables customizable results with a large inter-mixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones
• Has a positive impact on the environment: it uses 36% less packaging and saves up to 27 tone of paper/year made from 100% recycled cardboard and 95% post-recycled aluminum tubes

Maximum % of naturality across all shades of the range, with at least 84%.
Instrumental test; consumer tests
Instrumental test
Vs. Dia Richesse

PREPARATION

Use exclusively with the recommended Diactivateurs 6 vol. (1.8%), 9 vol. (2.7%) or 15 vol. (4.5%) maximum. Do not use with hydrogen peroxide greater than 15 vol. (5.7%). Use only the proportions indicated. When a bottle is used, open immediately after mixing to avoid the shaker bursting and damage from the product overflowing. For each application, mix the Dia color cream and the developer (mix 1+1.5). Mix with a whisk or a bottle until a homogeneous texture is obtained.

APPLICATION

Wear appropriate single-use gloves. Do not use metallic objects (clips, combs...). 1st application: on dry, unwashed hair, apply with a bowl & brush or a bottle on the roots, lengths and tips. Development time: 20 minutes. Subsequent applications: apply the mixture only to the roots and leave on for 15 minutes. Then apply to the lengths and ends and leave for 5 minutes. In some cases, refreshing with a simple emulsion is sufficient.

EMULSION AND RINSING

After the development time, emulsify carefully for a few minutes. Rinse well until the water is clear. Finish with Metal Detox shampoo. 

Service opportunities

• First reflect and shine for consumers new to color
• Refresh haircolor for consumers looking for low maintenance color
• Grey coverage up to 70%
• Add shine to naturally dull hair