L'Oreal Professionnel Paris Majirel LIFT – 12.3 (Golden Very Light Brown) Hair Color, 49.5 g

What It Does

L'Oreal Professionnel Paris Majirel LIFT 12.3 Golden Very Light Brown is a high‑lift permanent hair dye that delivers vibrant golden tones while lifting up to three levels. It covers 100% of grey hairs and leaves locks luminous and richly colored. Formulated with Incell™ and Ionene G™, this salon-grade color strengthens hair fibers from within, offering glossy, conditioned results even after multiple washes

Up to 3 levels of lift

• 45% more conditioned after color.*
  
• Long lasting color
  

*Vs condition of hair that does not contain IonèneG

Why You'll Love It

Enriched with Ionène G & Incell, Majirel strengthens, protects, and maintains the integrity of the hair.

This Majirel LIFT shade transforms your look with radiant, salon‑quality color in just 35 minutes. Its advanced conditioning blend leaves hair noticeably softer and more manageable, reducing damage during processing. Enjoy a professional glossy finish and enduring shade depth that resists fading, ideal for touch-ups or full-color refreshes.

Volume/Quantity

Each tube contains 49.5 g of permanent color cream—ideal for full-head applications, roots, or creative elaborate hues.

Hair Type/Concerns

Perfect for those seeking golden undertones, grey coverage, or a brightness boost. Best suited for natural or previously dyed darker hair (levels 1–5). With its lifting power and color deposit, it addresses uneven tone and dullness effectively

Certification or Claims

Professional-grade, salon-only formula. Free from harmful contaminants (lead, mica), Ammonia-based high-lift permanent color. Enriched with Ionene G™ and Incell™ for fiber reinforcement and conditioning .

Features and Benefits

• High-lift formula: Lightens up to 3 levels without pre-bleach.

• Visible sheen: Rich pigmentation keeps color vibrant and glossy.

• 100% grey coverage: Uniform, natural-looking results.

• Strengthens hair fiber: Incell + Ionene G fortify hair structure.

• Damage minimized: Conditioned, smooth feel post-coloring

Ingredients

Aqua / Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol P-Aminophenol Ascorbic Acid Sodium Metabisulfite Ethanolamine 2-Methyl-5-Hydroxyethylaminophenol 2-Oleamido-1,3-Octadecanediol Resorcinol Edta Parfum / Fragrance

Includes key actives: Incell™ (amino acid complex), Ionene G™ (cationic conditioners), plus standard oxidative dyes and cream-based colorant systems. (Full formulation available in professional packaging.)

Ingredient Benefits

• Incell™ & Ionene G™: Strengthen internal structure, reduce breakage.

• Cream-cream base: Ensures even deposition, less irritation, conditioning during processing.

Developer & Mixing Ratio:

Use Majirel with Oreor developer 30 & 40 volume.

Mix Majirel color with developer in a 1:1.5 ratio.

Follow with Metal Dx hair care range for long lasting color & less breakage.

How to Use

Preparation.

• Wear suitable disposable gloves
• Choose the right Oreor developer from 20, 30 & 40 volume
• For each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5
• Do not use metallic tools (clips, comb, etc.)
• Mix together with a whisk until a homogenous texture is obtained

Application.

• Apply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends
• Development time: 35 min
• Please do not add water
• Development time starts at the end of the root’s application

Emulsion & Rinsing.

• After the development time, emulsify very gently for a few moments/li>
• Rinse hair well after the development time
• Finish with the Metal Dx shampoo & mask

Claimed Results

Achieves intense, multidimensional golden brown hue with full grey coverage and visible shine. Hair feels smoother, more resilient, and salon-fresh longer.